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Animal Trademarks of Korea 1970-1979
2021
3pages
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Author
Sooeun Kim
Publication
3pages
Size
110 × 180mm
Page
552 pages
This book restores and documents 362 animal symbol trademarks from domestic companies, filed between January 1, 1970, and December 31, 1979, along with their relevant information. It is based on the author’s 2020 doctoral dissertation, A Reinterpretation of the Visual-Cultural Value of Animal Symbol Marks Used in the 1970s, which explores the method of ‘restoration’ as a way to elevate the value of animal symbol marks from the 1970s. The content has been supplemented and re-edited for publication.

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